PM Watson

Mobile marketing, particularly the SMS or short message service, widely known as “text message” has rapidly expanded in different continents. This serves as a new channel to reach the consumer. One of the typical ways to run off SMS is Shortcodes. These short codes are usually 5-6 digit numbers that have been assigned by almost all of the mobile operators in a particular country for the use of different kinds of campaign. These mobile operators would first vet the application before provisioning and monitor the service to make sure it does not diverge from its original service description. This kind of marketing is also known as Telecommunications convergence. The Telecommunications convergence has evolved to present time to dominate the market to position telecom operators. This kind of technology is a disruptive technology which means technological innovation to overturn the existing dominant technologies. One of the communication media used in this kind of marketing is of course the mobile phone. It is known for a fact that mobile phones are now widely used.

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