PM Watson

Search engine marketing, by its very nature, involves the optimization of your web page itself, so that the search engines look positive for a key word (on pages technical) and optimize the inbound to your web page, so the search engines will think your site has a social value (off techniques on the side).

Then, the importance of each of these techniques?

In my opinion and experience on the technical side probably around 10% of all web pages from a ranking in the search engines, and outside the technical side, the rest (about 90%).

Why? Well, if it thinks one of the easiest things to do, live on the side of the technology - you have 100% control over the work on the side.

Off-site, although easy to do, or really simple, time-consuming and sometimes tedious. Also, there are fewer people who mastered the techniques off-side.

What are the technical optimization?

First, the techniques of the page:

1) If your keyword or term in title

2) Enter your key word or phrase in your description

3) Your key word or phrase in your keywords

4) Include your keyword or phrase in the content of your site - in the beginning, middle and end.

And, from the technical side:

The key to this is inbound links. And the key for inbound is a text in connection that uses the anchoring key word or phrase that you optimize your back link.

1) Exchanging links with other webmasters

2) Drop your sites in the various online directories on the Web

3) writing and sending articles in your text, including navigation in the stadiums, in the various directories online articles